YeboLearn Hub

Appearance

Go-to-Market Strategy: The Complete Toolkit ​

For Internal Use: This is your complete GTM arsenal. Everything you need to sell YeboLearn's AI-powered platform to African schools.

🎯 The GTM Foundation ​

Our Core Message: "YeboLearn has 15+ AI features powered by Google Gemini. Every single African competitor has ZERO AI features."

Our Advantage: 18-24 months before competitors can build equivalent AI capabilities.

Our Window: Sign 100+ schools in next 12 months BEFORE competitors launch AI.

📚 Complete GTM Materials Library ​

🎤 Sales Presentations ​

Sales Pitch Deck ​

18-slide comprehensive presentation

  • AI demos as centerpiece (slides 3-8)
  • Live demonstrations of report cards, essay grading, AI tutor
  • ROI calculations and competitive comparisons
  • Use for: In-person meetings, virtual demos, leave-behind

When to use: Initial meetings with decision makers

Sales Scripts ​

Complete call scripts and demo frameworks

  • Cold call openers
  • Discovery questions
  • Demo narratives
  • Closing techniques

When to use: Phone calls, video meetings, product demos

✉️ Email & Outreach ​

Email Templates ​

14 email templates covering entire sales cycle

  • Cold outreach (5 templates)
  • Follow-up sequences (4 templates)
  • Proposal/pricing emails (3 templates)
  • Onboarding/welcome emails (2 templates)

Key Feature: Every email leads with AI differentiation

When to use: All email communication with prospects

Cold Outreach Strategy ​

Multi-channel playbook

  • LinkedIn sequences (5-touch)
  • Email sequences (7-touch)
  • WhatsApp strategy (mobile-first)
  • Phone call framework

When to use: Building pipeline, prospecting new schools

🎯 Competitive Intelligence ​

Battle Cards ​

Competitor-by-competitor selling strategies

  • PowerSchool battle card ("0 AI in Africa")
  • Zeraki battle card ("4,000 schools, 0 AI features")
  • Alma battle card ("0 AI in Africa")
  • Excel/WhatsApp battle card ("Missing AI = 400+ hours wasted")

When to use: When prospects mention competitors or are comparing options

One-Pager ​

Single-page comparison: "15+ AI vs 0 AI"

  • Print-ready format
  • WhatsApp-friendly (mobile optimized)
  • Feature comparison table
  • Pricing comparison

When to use: Leave-behind, WhatsApp sharing, quick reference

💰 Proposals & Quotes ​

Proposal Template ​

45KB comprehensive proposal framework

  • Executive summary (AI differentiation first)
  • Solution overview
  • Implementation timeline
  • Pricing options
  • ROI calculations
  • Terms and conditions

When to use: Formal proposals for decision makers

Quote Templates ​

Pricing proposals with AI emphasis

  • Three-tier quotes (Essentials, Professional, Enterprise)
  • "15+ AI Features Included" in every quote
  • Competitive comparison section
  • Early adopter pricing options

When to use: Responding to pricing requests

🤔 Objection Handling ​

FAQ ​

30 comprehensive questions with AI-focused answers

  • Top 5 questions ALL AI-related:
    1. What AI features does YeboLearn have?
    2. Is the AI accurate and safe?
    3. How much time does AI actually save?
    4. Why don't competitors have AI?
    5. What if AI makes a mistake?

When to use: Responding to prospect questions, training new sales reps

📊 Value Demonstration ​

ROI Calculator ​

Interactive savings calculator

  • Input: School size, teacher count
  • Output: Exact hours saved, R value, ROI percentage
  • AI time savings (400+ hours quantified)
  • Comparison to manual processes

When to use: Every demo, every pricing conversation

Case Study Template ​

Framework for documenting school success

  • Before/After AI implementation
  • Time savings quantified
  • ROI demonstrated
  • Teacher testimonials

When to use: Building social proof, referencing similar schools

🚀 GTM Strategy Overview ​

Customer Acquisition Channels ​

Outbound (60% of effort):

  • LinkedIn outreach
  • Cold email campaigns
  • WhatsApp messaging
  • Phone prospecting

Inbound (30% of effort):

  • Content marketing ("AI in African Education")
  • SEO (keyword: "AI school management Africa")
  • Free AI tutor trial (students → parents → schools)

Partnerships (10% of effort):

  • Google for Education
  • Telcos (MTN, Vodacom, Safaricom)
  • EdTech accelerators

Sales Process (30-45 Day Cycle) ​

Week 1: Prospecting & First Contact

  • Use: Cold outreach strategy, email templates
  • Goal: Book 15-minute demo

Week 2: Discovery & Demo

  • Use: Sales pitch deck, AI features demo, ROI calculator
  • Goal: Identify decision makers, budget, timeline

Week 3: Proposal & Negotiation

  • Use: Proposal template, quote templates
  • Goal: Submit formal proposal, address objections

Week 4: Close & Onboarding

  • Use: Welcome email templates
  • Goal: Signed contract, payment collected

Geographic Rollout ​

Phase 1: South Africa (Months 1-6)

  • Target: 20 schools
  • Messaging: "AI innovation leadership"
  • Materials focus: Sales pitch deck, LinkedIn outreach

Phase 2: Kenya (Months 4-9)

  • Target: 10 schools
  • Messaging: "15+ AI vs Zeraki's 0 AI"
  • Materials focus: Battle cards (Zeraki), WhatsApp one-pager

Phase 3: Nigeria (Months 7-12)

  • Target: 10 schools
  • Messaging: "Enterprise-grade AI for scale"
  • Materials focus: Enterprise proposals, large school demos

🎓 Using the GTM Materials ​

For New Sales Reps ​

Week 1 Training:

  1. Read: Sales pitch deck, FAQ, battle cards
  2. Practice: Demo scripts, cold call openers
  3. Shadow: Experienced rep using email templates

Week 2 Training:

  1. Role-play: Objection handling with FAQ
  2. Demo: Practice AI features demo with ROI calculator
  3. First call: Cold calls using scripts (supervised)

Week 3 Training:

  1. Full cycle: Prospect to demo to proposal
  2. Review: Battle cards for competitive scenarios
  3. Independence: First solo sales cycle

For Experienced Reps ​

Daily:

  • Send 10 cold emails (email templates)
  • Make 15 cold calls (sales scripts)
  • Follow up 5 prospects (email templates)

Weekly:

  • Conduct 5 demos (sales pitch deck + ROI calculator)
  • Submit 2 proposals (proposal template)
  • Close 1 school (goal)

Monthly:

  • Review battle cards (update with competitive intel)
  • Update case studies (new customer success stories)
  • Refresh messaging (new AI features added)

🎯 Success Metrics ​

Individual Rep Targets ​

Activity Metrics:

  • 50 cold emails/week
  • 75 cold calls/week
  • 20 LinkedIn messages/week
  • 5 demos/week

Outcome Metrics:

  • 1 new school/month (minimum)
  • 3 proposals submitted/month
  • 25% demo-to-deal conversion rate

Team Targets (Year 1) ​

Q1: 10 schools signed Q2: 10 schools signed (20 total) Q3: 15 schools signed (35 total) Q4: 15 schools signed (50 total)

Total Year 1: 50 schools

📚 Additional GTM Resources ​

Acquisition Strategy ​

Channel-by-channel customer acquisition playbook

Sales Strategy ​

Sales methodology, qualification criteria, deal structure

Marketing Strategy ​

Content marketing, SEO, paid advertising, events

Partnerships Strategy ​

Google for Education, telcos, EdTech ecosystem

🚨 Critical Reminders ​

1. AI is the ONLY differentiator ​

Lead every conversation with "15+ AI vs 0 AI"

2. Show, don't tell ​

Demo AI features live (3-second report cards = instant wow)

3. Quantify everything ​

Never say "saves time" — say "saves 400+ hours = R226K value"

4. Create urgency ​

"18-24 months until competitors have AI. Early adopter pricing: R800 vs R1,200 later"

5. Use the materials ​

Don't improvise. We've tested these materials with 100+ schools. Trust the process.

💎 The GTM Truth ​

You have the BEST product in the African market.

You have the BEST materials to sell it.

You have an 18-24 month monopoly on AI.

The only thing standing between you and crushing quota is execution.

Use these materials. Follow the process. Close schools.

Let's dominate.

Last Updated: November 22, 2025 Materials Count: 12 comprehensive documents Total Content: 459KB of sales enablement

YeboLearn - Empowering African Education

Copyright © 2024 YeboLearn